‘COUCH SURFING’ BRAND & CAMPAIGN

This project involved creation of branding, design and advertising concepts for a hospitality exchange network service, also known as ‘couch-surfing’.

Revolving around the concept of authentic tourism, whereby guests gain valuable local knowledge of a place the name Knomads was created along with a travel companion character which is fully customisable according to your travelling experience. A fully interactive map and travel journal was designed whereby social media links were a key feature and essential and memorable travel details could also be logged.