A project focussed around organ trafficking and its surrounding issues. Ultimately the Herricks campaign serves as a sophisticated survey that aims to spark controversial debate among primarily the general public but which also incorporates a consideration of the influence of medical professionals.

As a means to not only raise discussion, but to provoke debate, a fictitious company which deals with the buying and selling of organs was created. Structured as a two stage campaign the project shifts to an experimental focus which encourages further discussion.

The Herricks campaign consisted of the design of the following elements; Branding, Film/ Motion, Web Design, Event Visualisation, Invite Design, Interactive Touch Screen Display, Living Shop Front Display, Publication Design and Billboard/Poster Design.